03 Jul Those Coloured Pills
My world revolves around pills. I went from swallowing none to having to take a variety per day, the pill to counteract the side effects of another pill to helping with the effects of chemo. But do you ever wonder why those pills come is different colours?
Research shows that colours are strongly associated with different emotions and feelings. A pill’s hue can affect how it’s judged by patients, how it’s marketed, and even how well it works.