Because We Can | Those Coloured Pills
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Those Coloured Pills

My world revolves around pills. I went from swallowing none to having to take a variety per day, the pill to counteract the side effects of another pill to helping with the effects of chemo. But do you ever wonder why those pills come is different colours?

Research shows that colours are strongly associated with different emotions and feelings. A pill’s hue can affect how it’s judged by patients, how it’s marketed, and even how well it works.

    • Blue pills act best as sedatives.
    • Red and orange are stimulants.
    • Cheery yellows make the most effective antidepressants.
    • Green reduces anxiety
    • White soothes pain and why burn creams and baby lotions are white. No-one wants to put a red cream on a burn.
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Brighter colours and embossed brand names further strengthen these effects—a bright yellow pill with the name on its surface, for example, may have a stronger effect than a dull yellow pill without it.

 

Cultural Variances can affect the colours for different Countries.

 

  • In Italy, blue coloured sedatives are not terribly effective on Italian men. Researchers realised that it was due to the Italian national soccer team, ‘gli Azzuri’, wearing blue uniforms. Italian men therefore associate blue with action and drama.
  • In African countries, yellow does not represent happiness, and are not used on antidepressant medication.  Yellow is associated with better antimalarial drugs, as eye whites can turn yellowish when a person is suffering from the disease.

 
So amazingly, colour can literally be the best medicine. Want to know more! Check out The Altantic – The Power Drug Color.

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