Who will be lucky enough to get a selfie with Coca Cola’s 20-metre long Christmas Truck, in Australia for the first time? The rig is making its way to Tamworth for a visit this weekend and then on to two surprise locations in far north and far west Queensland covered in flashing lights, playing Christmas carol favourites and filled with hampers and other surprises. This iconic truck, originally launched in the late 90’s the iconic trucks, and Coke Christmas ad, have signalled the start of the festive season in the UK and the US.
The Truck will support The Salvos in three regional towns through a variety of community events that will deliver food, community facilities and the chance to come together.
Not travelling to Queensland, then the Coke truck is expected to arrive back in Sydney in time for Carols in the Domain on December 17. We will be on the lookout for those Cocoa Cola Christmas truck selfies!
Image: Cola Cola
The truck itself is a dazzling festive decoration on-wheels, decked out with interactive flashing lights and filled to the brim with hampers and Christmas surprises. Those lucky enough to see the rig as it makes its way through the desert or bush will also enjoy Christmas carol favourites playing from its cabin.
Launching today, the Christmas Truck will visit three regional communities in Australia, starting with a visit to Tamworth before moving on to two more surprise locations in far north and far west Queensland.
Locally, Coke has partnered with The Salvation Army to bring more than 580 people from Coke and The Salvos, celebrity guests and volunteers to three areas.
The truck, which is being unveiled in Manly today, will first stop in Tamworth in northern NSW, with a celebrity appearance by Australian singer and actress Samantha Jade.
From there, the truck will visit two other surprise locations in far north and far west Queensland.
The tour will support The Salvos through a series of community events. It will help deliver food and community facilities.
Internationally, the Coca-Cola Christmas Truck is a holiday icon. It first launched in the late
90s. The 20-metre long truck is covered in flashing lights, and filled with hampers and other surprises.