In the 1980s The Australian Women’s Weekly Children’s Birthday Cake Book changed the shape of birthday parties across the country. Now it’s time to celebrate the birthday of the book itself, as it turns 40. In response to the Melbourne Design Week 2020 theme How can design shape life? This collaborative exhibition developed by Melbourne Food & Wine Festival and the NGV showcases the 100 iconic cake designs made famous by the Australian Women’s Weekly birthday cake book.
The exhibition runs from 10:00 AM – 5:00 PM, Wednesday 18 – Wednesday 25 March, 2020 at The Ian Potter Centre: NGV Australia, Melbourne. This is a free event and you are not required to book tickets.
From the trains, rocket ships, ballerinas, football fields, tip-trucks to jelly-napped swimming pools this whimsical Women’s Weekly cookbook has tested parents’ creativity trying to bring to life these colourful creations. These cakes will be constructed by students from the William Angliss Institute, as well by some household Melbourne names including Chrissy Swan, Jane Kennedy, Virginia Trioli, Shaynna Blaze, Chyka Keebaugh and Beatrix Bakery. In addition to the display, the book’s author Pamela Clark will lead tours on Saturday 21 and Sunday 22 March.
Visitors will be able to purchase cup-cakes inspired by The Australian Women’s Weekly Children’s Birthday Cake Book (published by Bauer Media Books) from the café at Deakin Edge and for the budding cake decorator, there’ll be an opportunity to decorate their own cup-cake.
Location: The Ian Potter Centre: NGV Australia Federation Square, Flinders St &, Russell St, Melbourne
Image: Melbourne Food & Wine Festival.
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